I want to talk to you as a friend so I’m not going to throw you a sales pitch. If I didn’t have a blog for my newly started freelance business I’d be up the creek without both paddles; oh and there is a hole in the boat.
A blog helps you stand out from your local or online competitors by showing off your experience and getting eyes on the content you value most. A blog is a great way to show off your business, highlight your products, or bring attention to your upcoming events.
The more blog content you create (I can help with that) the more views you’ll get on your site, thus getting even more of a steady stream of locals through the door and out as a happy customers/client.
Using keywords associated with your brand will help you show up in Google rankings meaning you’ll also show up in search engines. A blog will provide a perfect platform to maximize your SEO strategy.
You may be thinking “well Leslie (yes, you can call me that.) what exactly is an SEO?” SEO stands for Search Engine Optimization, which helps the process of increasing the quantity and quality of a web page or website. SEO refers to the unpaid results which excludes traffic to the pages that have paid placement.
In 2018 companies replied to having a 61% increase in their companies SEO practice. The average rate of visitors without SEO is 1.7% but with SEO done right an optimized website or web page could convert customers by up to 14.6%! When it comes to your business you don’t want to leave money on the table; that’s money that can go back into your business.
Check with your accountant to see if you’re eligible to write off your freelance articles as a tax deduction. It is amazing what a few little words and descriptions can do for your business.