So, you have heard a few misconceptions about blogging for business? You might be on the fence because of these misconceptions too. Today we’re tackling some of those misconceptions head on.
You’ve got to make sure you content is engaging throughout your blog post. You’ve got about three seconds to grab the attention of your audience before they leave and continue to scroll elsewhere.
The next important aspect is your content writer, the content writer you choose should write impeccable content. The writer you hire should hook someone to keep them reading then get them to clicking “contact me” or “add to cart”.
You set up your website and now it’s time to draw in traffic. A blog can do all of this, with the right content creator, such as myself.
4 Misconceptions About The Benefits Of A Blog
- A business blog is just about promotion, WRONG! A business blog is used to provide valuable content to your customers and useful information. It turns a reader off to just see a blog about your business promotions, you’ve got to shake things up.
- Blogging is easy, I am here to tell you it’s not. You should spend time on a well crafted blog post, after all this is going to be what your customers read, it’s your calling card for information, sometimes it’s your first impression. The first thing I do when I visit a website is to take a peek at their blog. If that business doesn’t have one then I’m kind of bummed. I can’t learn anymore about them than what’s on their pages. Did you know a blog can grow your business by 14%? That may not sound like a lot but it is when you’re leaving money on the table.
- A business can’t benefit from a blog, I’m sorry but that’s wrong, again. Blogging increases traffic therefore gets more eyes on your products which converts to customers, blogging gives long term results in traffic. HubSpot statistics say companies who publish at least 15 or more blog posts got 3.5 more times the traffic than a business who posted less than 4 blogs posts monthly. This blog is the heart of the marketing strategy you should have in place. A blog is the central for giving customers valuable content. You don’t have to stick to only business related topics either so you can branch out, like this post.
- You should cap your word limit. False! If you have engaging content then it doesn’t matter how long your blog post is. A 500 word blog post is best for grabbing Google’s attention but some blogs can be 700-1,000 words. As long as the customer is reading keep sharing all the information you can. Long form content is the way to go to help get noticed on search engines.
I hope you’ve taken something away from this blog post. My intention was help help explain the misconceptions of blogging for business owners. To take care of this content so you can concentrate on other aspects of your business you should consider hiring a freelancer.
If you have other misconceptions you’d like to bring to light please leave a comment and I’ll get back to you with answers, every question must have one right?